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| Undergraduate Honours Projects | ||||||
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Carleton University - School of Computer Science Undergraduate Honours Project Winter 2011 Information Diffusion Through Social Networks Nicholas Osborne 
ABSTRACT Social networks are being increasingly utilized by corporations, governments, individuals, and advertisers as a means of propagating information throughout diverse groups of people. While it used to take days for information to saturate a population, the same level of diffusion can now be achieved in a fraction of the time. Social networks take on different structures and scopes, some are closed while others seem almost infinite in size. Recently these networks have added the ability for information to flow along weak-social links in that data can jump between two users who are only connected through a mutual third party. This project will explore the different types of random-network structures that represent real world social networks and simulate how information diffuses across them. It will attempt to answer questions about the structure and properties of the network based on observations taken from the behavior of the information diffusion. These results will give insights into the inner working structure of the network and allow for optimized diffusion strategies. |
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