Random models for the web graph Changping Wang Abstract: The overwhelming success of search engines that use a graph-based ranking system has made the web graph a popular subject of study. The web graph is the graph formed by the web pages or sites as nodes, and hyperlinks as directed edges. In this talk, I will give a brief overview of some of the experimental data and structural properties observed in the web graph. Next I will present the most popular random models for the web graph, and discuss how they fit the data. Finally, I will present a new model that applies the principle of cumulative advantage to edge deletion as well as node and edge addition. I show that this allows for a wider range of parameters.